"With their ingenious blend of psychology and rigorous quantitative analysis, the authors have created an authoritative and innovative handbook of risk management that is essential for both practitioners and theoreticians. "--Peter L. Bernstein, author, Against the Gods and Power of Gold.

An innovative framework to understanding risk management The Rules of Risk takes the reader from the present to the future of risk management. Combining a novel approach to risk management with the tools of mathematics, finance, computer science, and an understanding of capital markets, authors Dembo and Freeman present their framework of a new risk paradigm that peers into the risk-taking of tomorrow to enhance our ability to make choices and manage risk. The implications of their visionary work are far-reaching, affecting the future of investing, the financial institution, the economy, and beyond. The Rules of Risk provides investors not only with an applied vision of the future of risk, but with a knowledge of what risk management is and the thinking behind it.