Robert H. Wicks is Professor Emeritus of Communication at the University of Arkansas, Fayetteville, USA. He specializes in mass communication theory and research, and his work focuses on human information processing and how audiences use traditional and new media. His books include Understanding Audiences (2001) and From Legacy Media to Going Viral (2024).

David J. Atkin is Professor of Communication at the University of Connecticut, USA. His research focuses on media technology, political communication, and digital media. His books include Communication Technology and Society (2002), The Televiewing Audience (1st and 2nd editions) (2011), Communication Technology and Social Change (2007), and Audience Genre Expectations in the Age of Digital Media (2022).

Carolyn A. Lin is Professor of Communication at the University of Connecticut, USA. She researches how digital media technology and communication impact the audience in advertising, media, health, and environmental contexts. Her books include Communication Technology and Society (2002), Communication Technology and Social Change (2007), and Television Dramas and the Global Village (2021).