The 1980s witnessed a significant evolution in media, driven by technological advancements stemming from the information revolution, the development of the telephone network, and the introduction of technologies such as fiber optics and satellites. These advancements accelerated the transmission, reception, and dissemination of information, marking a transition from traditional media (print, radio, and television) to a new era of information technology and advanced information, exemplified by the internet as a new mass media platform.
These modern developments in communication have profoundly impacted all aspects of life. In our contemporary world, communication is no longer merely a mechanical process of transmitting information, knowledge, and ideas; it has become a fundamental component of life itself. This is due to its immense capacity to support and shape deeply held beliefs and opinions, reinforcing or altering them. It addresses the intellect as well as the emotions, aiming to influence and guide according to the communicator's vision and objectives. This is especially true now that media has become an integral part of societal life, no longer simply a conduit for events, but rather a shaper of them. Within the folds of that transformation, we can approach an important fact that has become one of the basic axioms of this stage of human development, which is that the media concept of the Internet and its various repercussions has expanded and become one of the strategic axes in scientific and cognitive dialogues and discussions related to different communication patterns on a global level.