The one primer you need to create, capture, and realize value in today's volatile and uncertain environment.

No matter what business you are in, strategy plays a critical purpose and role in your company's success. But most leaders struggle to effectively define, let alone implement, a great "strategy." By ignoring essential elements in the process, they lead their companies toward confusion, misalignment, and underperformance.

The HBR Strategy Handbook presents a new way to think about strategy that goes beyond simply identifying competitive advantage. Harvard Business School professor and strategy expert David J. Collis introduces the complete strategy landscape, a framework and process for making carefully coordinated choices that together ensure strategy is clear and actionable. He describes how to identify the most promising opportunities to pursue, forge a business model that maximizes value creation, craft a sustainable competitive position, and design an operating model to realize value over the long term. Building on decades' worth of work in the area, Collis offers detailed examples, tools, and reflection questions to help executives establish the best approach for their companies.

Whether you're a CEO or a senior leader, or aspire to be one, the advice in this book will help you set your objective, define your scope, and execute for greatest impact.

HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack?whatever your role.