Why do most change initiatives fail?

Organizational change can't happen until people are willing to change themselves. And the change starts with leadership authenticity in both attitudes and actions.

Authenticity in Leadership: A Change Management Fable provides a step-by-step blueprint for both. Told as a fable with relatable characters and situations that bring essential change management concepts to life, it's the story of diversified financial services company ABC, which suffers from a complacent culture, leaders bound by long-term relationships, a fragmented executive team, and a potential top talent exodus.

To address these challenges, the board hires Oscar as chief operating officer. By introducing new tools and frameworks designed to increase leader and team authenticity, Oscar transforms employees who have a "here we go again?another failed effort" attitude into enthusiastic team members. They understand the vision and want to make it happen.

Authenticity consultant Dr. David Brown, Jr.'s storytelling format makes the timeless authenticity and change management lessons easy to internalize and embrace. Readers soon realize that change management is not only a leadership journey, but a human one, as well.

Authenticity in Leadership: A Change Management Fable helps readers discover

• The hallmarks of leading with high authenticity
• The importance of understanding context before launching into a transformational effort
• Three research and practice-driven authenticity perspectives that explain organizational behavior and outcomes
• Practical tools and frameworks to integrate into your own change management approach

If you want different results, it's time to lead differently. If you're a leader who senses that "business as usual" no longer works and you're ready to lead change in a way that is both effective and deeply human, you need this book and its framework.