Anadi Trikha is Assistant Professor in the Department of Management, Centre for Distance and Online Education, Manipal University, Jaipur, where she has served as Course Coordinator and Faculty Member specializing in marketing, data analytics, and sustainability initiatives. With over eight years of academic experience, she has contributed extensively to research and pedagogy, particularly in areas that intersect social media, consumer behavior, and green finance. Her ongoing research interests lie in sustainable investments, the influence of children on household purchasing decisions, and the ethical implications of digital parenting, with publications in Q1 Scopus journals such as the International Journal of Green Economics and Springer proceedings on cyberpsychology and digital empathy.

Anadi's professional journey includes positions in various top private universities, where she played significant roles in industry collaboration and incubation initiatives.