Abi Adamson is the award-winning founder of The Culture Partnership and creator of the SERN Framework. Recognized as one of the UK's top workplace culture experts (Favikon, #6) and named a thought leader on LinkedIn by The New York Times, she delivered her 2025 TEDx Talk ?Who Owns Culture?? challenging how organizations think about cultural ownership. Adamson has built global culture strategies for hundreds of organizations, including Spotify, Sony Music, and Match Group, equipping leaders with practical tools to navigate the conversations that drive real change. Her work has been featured in Forbes, Raconteur, and People Management. London raised, she now lives in America, bringing a unique global perspective to workplace culture transformation.