Leverage AI and new technologies to build trust with your customers and guide them through their complex buying journeys in this increasingly digital era.
Andrew Hough is Lecturer in Sales Leadership and Performance at Cranfield School of Management, UK and is founder of the Association of Professional Sales.Richard Vincent is Visiting Fellow, Cranfield School of Management, UK and is a founding Fellow of the Association of Professional Sales.Richard Brooks is Visiting Fellow at Cranfield School of Management, UK, and CMO at a high-growth US company.
