How do you share the gospel in our culture?

That is the question American Christians have wrestled with in recent decades. As our culture has changed and as fewer Americans identify as Christian-to the point that many scholars now describe our culture as "post-Christian"- believers have noticed the growing challenge: people seem less receptive, and traditional evangelism methods are not as effective as they once were.

Fortunately, the last few decades have also brought many Christian writings on evangelism, exploring how to engage our culture, and sharing the insights in a variety of books, articles, dissertations, and research projects. These studies have found that despite the challenges, effective evangelism still takes place in our challenging culture. But how does it happen?

This book draws from recent evangelism studies, highlighting key themes and distilling them into a practical set of principles for reaching post-Christian culture. Rooted in Scripture and tested in real-world ministry, these principles have proven to be biblical, authentic, and effective.

Based on his Doctor of Ministry dissertation, Tim Alsup offers this 13-chapter guide for Christians and churches who are interested in effective evangelism in our culture. This resource is suitable for adults, young adults, or college-age, and it is designed to be useful in Bible classes, small groups, or personal study.