Rafael "RC" Concepcion is an award-winning photographer, podcast host, educator, and author of 15 best-selling books on photography, Photoshop, Lightroom, and HDR. He is a digital post-production specialist and assistant teaching professor at the S.I. Newhouse School for Visual Communications at Syracuse University. He is an Adobe Certified Instructor in Photoshop, Illustrator, and Lightroom, and he worked with Adobe to write the Adobe Certified Expert exams for Photoshop CS6, Lightroom 4, and Lightroom 5. RC has more than 25 years of experience producing content in the creative, IT, and e-commerce industries. He has presented at seminars and workshops around the world. RC's production company, First Shot School, creates educational content and video productions for clients such as Intel, Dell, Epson, Nikon, Canon, Samsung, Nokia, Sandisk, Western Digital, G-Technology, Google, and Creative Live.