Traditional fantasy worlds are shit. The technology is pathetic, the magic is too showy the beer tastes like piss, evil always loses, demon kings don't drown in paperwork, and when are you supposed to have enough time to make money?

Mika is going to force his world to be more efficient, whether it wants it or not. If he's going to start with evil, that's only because the good guys are dicks. If he finds family and friends along the way, that's more by accident than design, but he'll do whatever he must to keep them safe.