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Peter Berry was born in Surrey and attended the same school as Sir Keir Starmer and David Walliamsat roughly the same time but doesn't remember either of them. After university (York, B.A Hons in History) he scraped a living in the PR industry, eventually working with celebrities including James Stewart, Sir Michael Caine and Ken Dodd while also publicising American programmes for Channel 4 including Friends, E.R., The Oprah Winfrey Show and Frasier. In the mid 90s he decided to experiment with the music industry and worked with a disparate array of talent including Steps, Backstreet Boys, Britney Spears, Meat Loaf, The Who, Groove Armada, The Blue Nile, Billy Ocean, George Benson, A Tribe Called Quest and Atomic Kitten. He managed to escape PR-ing Westlife. Twice. In the early 2000s he started working with Jamie Oliver and spent a delightful fourteen years flying around the world, eating fabulous food and occasionally helping to launch best-selling books. He lives in Hertfordshire with his wife, two daughters and a cockerpoo. |
