This guide complements traditional project management by focusing on the critical pre-project stage. It addresses a major challenge: only 12% of projects finish on time and within budget, often due to poor initial pre-project analysis. This leads to wasted resources. The content offers proven best practices for implementing ISO 56007 recommendations, enhancing project calibration, selection, and overall success rates. Liberating innovators from the constraints of traditional business plans, the guide suggests, along with ISO 56007, a "Concept/Opportunity Case" as an investor-friendly alternative. This template is rooted in the robust IpOp Decision Tree, an ISO 56007-recommended checklist of 11 fundamental questions to thoroughly address essential decision-makers' concerns. This rigorous method ensures reliable project selection and optimal resource allocation. The IpOp Model serves as a structured roadmap, enabling project managers and innovators to transform ideas into compelling projects. It provides clear guidance for making informed decisions, whether to pivot or abandon projects that aren¿t viable. By following ISO 56007 recommendations, the IpOp Model helps navigate uncertainties and manage critical project factors effectively. Ideal for decision-makers, project managers, executives, professionals, intrapreneurs, and entrepreneurs engaged in project management and innovation, this guide is an essential tool for any pre-project analysis and for turning innovative ideas into successful projects.