Dick Tol started writing down his experiences because his friend Wim Bouman noticed the benefits that could be derived by others from Dick's experiences. Given Wim's background in Sales it was no surprise that he was able to draw an analogy between Dick's experiences and selling. That is why Wim analysed every story and added useful theoretical background information and relevant tools for those who are interested in Sales and who are also convinced that 'people buy from people'. It is also applicable to those interested in real-life experiences, for they will find stories they can relate to and may even benefit from in a business setting but also their private lives.