INSPIRATIONAL: One man's story about developing a ?personal legend? from listening to your heart, building something out of nothing, and activating an idea driven by a definite purpose, not just passion. It interrogates assumptions about what it means to ?live with heart? and breaks through the limitations of the mind.
BUSINESS MOTIVATION: This book is for readers who find themselves navigating the great unknown of business innovation amidst the fast-paced world of an ever-changing global economy. The book's pacing mirrors that of a beating heart and an unquiet mind.
HEALTHCARE CRITIQUE: This book is also for readers who are forced to navigate the threat of cardiac health amidst an industry that has failed patients both physiologically and psychologically.
UNIQUE CATEGORY: Equal parts hilarious, inspiring, and educational. What begins as a journey through adolescence transforms into a portrait of a man whose whole life?work, family, faith, health?hangs in the balance. It will appeal to readers straddling the memoir, business, spiritual, and health & wellness spaces.
STRONG PROMOTIONAL PLANS: the book release coincides with the founding and launch of Unlimited Heart, the business?a collaborative organization of global, expert health care professionals accelerating cardiac innovation through the idea that the heart and mind can make better people be better patients for better outcomes. Life Sciences corporations, digital therapeutics, global cardiac patient care organizations, and the American Heart Association are all branches of marketing and promotion that have already been approached.
EXTENSIVE NETWORK: Jim Kaveney has a vast network in the Life Sciences/ Pharmaceutical, Wellness/Mindset and Rowing/Athletics/Philanthropic communities. He made headlines in 2020 with the sale of his company?Alkemy Partners?to EVERSANA™ after two years on the Inc5000 list and only seven years since Alkemy's founding.
ONGOING HEALTHCARE ISSUE: There are currently 6 million patients in the United States (and 30+ million globally) who live with Atrial fibrillation. While Unlimited Heart reveals the struggles of building a successful business in the fast-paced, revolving door of Life Sciences, it is also an in-depth study on cardiac awareness and treatment. Anyone who has struggled to live alongside their cardiac issues will find this book inspiring and eye-opening on the depths of un-tapped research and innovation, and it is this innovation that Unlimited Heart (the company) seeks to accelerate.
TIMELY RELEASE + ONGOING OPPORTUNITY: September serves as National Atrial Fibrillation Awareness Month, October serves as National Sudden Cardiac Arrest Awareness Month, and February serves as National American Heart Month.
