Compelling, timely topic with a cross-over audience: The food justice movement has surged in recent years, and this book also features an unexplored criminal justice reform topic.
Platform/Reach: Impact Justice staff have been profiled and quoted in top-tier media outlets including The New Yorker, the New York Times The Washington Post, the Los Angeles Times, The Atlantic Monthly, Mother Jones, and NPR. Impact Justice has an engaged social media following.
Blurbs: Likely to include Jose Andres (World Central Kitchen), Dan Giusti (former chef de cuisine at the Michelin Star restaurant Noma and founder of Brigaid); Michael Pollan (The Omnivore's Dilemma et al.); Eric Schlosser (Fast Food Nation); musician John Legend; justice reform icons Dwayne Betts and Susan Burton; and others.
Format: Illustrated with graphics, line drawings, and photographs, along the lines of Tax the Rich!, Understanding E-Carceration, Corporate Bullsh*t, and the recent The Prison Industry.
Promotion: Print and egalley distribution to trade and consumer media; radio and podcast campaign; in-person author events, social media campaign featuring high profile endorsements.
TNP track in field: Understanding Mass Incarceration (10k+), Until We Reckon (18K+ copies combined), and many others.
