Bestselling author and renowned BCG strategist Martin Reeves and co-author Bob Goodson?Silicon Valley veteran and participant in the invention of the like button?take readers along on a fascinating quest to find out what's behind the world's friendliest icon. Using the origin story and evolution of the like button as a jumping off point, the authors take readers on an entertaining and enlightening journey through the world of business, offering smart and surprising insights into technology, innovation, creativity, invention, and even ourselves.
- Real, on-the-ground stories about the invention and evolution of the like button from people who were there?including one of the authors, who played a big hand in the button's implementation at Yelp, the first tech company to do so.
- Malcolm Gladwell-like explorations of our relationship with the like button and what that says about us as humans and the societies in which we live.
- Pulls from a fascinating array of research in business, social science, technology, innovation, neuroscience, anthropology, and fine art.
Audience: Curious business readers who are interested in stories about the things that have shaped our lives and what these inventions say about how we live and work, and even about who we are.
