Simona Sinesi is a Senior Executive Fellow in Sustainability at SDA Bocconi School of Management and Professor of Social Innovation at the University of Tor Vergata in Rome, as well as Marketing at the Catholic University of Milan and LUMSA University in Rome and Palermo. With over 25 years of experience, she has worked for 16 years in the Global Marketing Teams of top companies. In 2014, she founded NEVER GIVE UP, a non-profit organization that has transformed the narrative around eating disorders, the leading cause of death by disease among 12 to 25-year-olds in Italy. She collaborates with Nobel Laureate Muhammad Yunus - founder of Grameen Bank - with the goal of spreading Yunus Centers - centers for social business training, research, incubation and acceleration - around the world. She is a TEDx Speaker, TEDx Curator, and TEDx Licensee.