The poetry of pre-Islamic Arabia is a neglected tessera in the mosaic of Late Antiquity. It is the only literary corpus of that time that embodies the voices of the Arabs, and is, thus, a critical complementary resource for understanding the history not only of Arabian poetry, but also of Arabian ethos and ideology. Yet, as such, it remains little exploited for reasons large among which loom the `question of authenticity¿, belief in the myth of `the empty Hijaz¿, and indefensible assumptions of a primitivity that precludes self-awareness and abstract thought, let alone anything truly ethical or religious.By adopting a transparent approach that addresses these negative assumptions and more, this study demonstrates what is implicit in its title: that the ethics and poetry of sixth-century Arabia are an inseparable equation. Offering, first, a critical overview of key figures from the last hundred years ¿ from Goldziher to Izutsu ¿ who have...