Simply being the best is no longer enough. Companies whose willingness to change is embedded in their business model are winning the competition today. In the fourth book in the Strategyzer series, Alex Osterwalder and his co-authors Yves Pignet, Fred Etiembele and Alan Smith describe the adaptation strategies of successful companies that have reinvented their business models time and again: Amazon, IKEA, Airbnb, Microsoft, Logitech, Zara and others. Using their examples, you'll learn how to shape and apply a portfolio of business models, implement and sustain a culture of innovation to continuously fuel your business with new ideas and make it unbeatable.