Gao Wenjun is Associate Professor at the Institute of Sociology, Chinese Academy of Social Sciences. Her main research fields include internet social mentality, social consensus, and social culture.

He Yijin is Associate Professor at the Faculty of Humanities and Social Sciences, Beijing University of Technology, China. His main research fields include internet social mentality, social consensus, and social culture.

Zhu Di is Professor at the Institute of Sociology, Chinese Academy of Social Sciences. Her main research fields include sociology of consumption, sustainable consumption, and social structure and stratification.

Wang Xiaobing is Director of Corporate Culture Department of Tencent. Her main research fields include internet industry, corporate culture, social consensus, and social culture.