So Good They Can't Ignore You

In his book "So Good They Can't Ignore You" (2012), Cal Newport seeks to challenge the idealistic notion of "follow your passion."

Newport argues against the belief that everyone possesses a pre-existing passion guiding them towards a fulfilling career, cautioning against the potential risks of embracing such a simplistic idea. Instead of passion, Newport delves into the question frequently asked by job seekers: how do people come to love what they do?

Drawing on research, evidence, and interviews with individuals who have either struggled to find fulfilling careers or exceeded expectations, Newport outlines four key principles that shed light on why people develop a love for their work.