Please pay attention to the actual evidence to communicate in the modern market. Know what you want to say, and to whom you want to arrive. I am not in a state of confusion either, and you know, of course, how to build your sentence. So what is the problem? The audience of readers to whom you write has begun to fall on you, completely shake .... Are you desperate to hear your message in a crowded and full -fledged market? »A clear book, accurate and intelligent ... (F) brings pleasure. If this method will not draw their attention, then I do not know what he will do. " John A. Bern, Executive Editor, Business Week magazine "Please pay attention" is the modern strategic guide to communicate with the consumer, who is not interested in the commodity. It shows you who is the audience of modern readers, how to reach it, and how you should communicate with him differently - or risk losing consumer awareness of the product, and the popularity of that product, as well as the value of the company's market share. Obeikan Publishing