"A Coupla Joes" is a libretto written in rhyming couplets, which describes a possible conversation between Joe Camel and Joe Isuzu when they happen to meet in the audience of an opera performance. Admittedly, this scenario is unlikely but there are operas performed today with still crazier story lines. This set up highlights a couple of the most noteworthy of recent advertising icons and offers an opportunity to consider and discuss musical performances and the nature of success.