When Trace Malloy and Blaine Witherspoon collide on a desolate West Texas highway, their fender bender sets the tone for escalating clashes that will determine the future of the town of Conquistador.

Malloy, a ranch manager and lifelong cowboy, knows that his occupation—and his community—are dying. He wants new-millennium opportunities for his son, even though he himself failed to summon the courage to leave familiar touchstones behind.

Witherspoon, an ambitious, Lexus-driving techie, offers a solution. He moves to Conquistador to build and run a state-of-the-art semiconductor plant that will bring prestige and high-paying technology jobs to revive the town—and advance his own career.

While Malloy grapples with the flaws of his ancestors and his growing ambivalence toward the chip plant, Witherspoon falls prey to construction snafus, corporate backstabbing, and financial fraud. As they each confront personal fears, they find themselves united in the search for their own version of purpose in a uniquely untamable Texas landscape.