Your listeners don't care what you have to say. Nothing personal, but that's how it is. They only care about one thing: what does your message have to do with them personally. Therefore, if you want to learn how to communicate better, the easiest way is to focus not on yourself, but on the interlocutor. This book is filled with simple tactics that will help you improve communication: they are based on shifting the attention from yourself to others. With their help, you will learn to communicate from the position of the interlocutor, which means it will be easier to convey your ideas to others.