Steve Blank, guru of the startup movement, says the most important thing for an aspiring entrepreneur is to "get out of the office," that is, start asking customers directly what they need. However, whether you get really important information depends on what questions you ask. By the way, the most popular question is "Do you like our idea or product?" - is incorrect. It's like asking your mother if she likes your idea: she loves you and will praise you anyway, not wanting to upset you. 99% of clients do the same. In general, to be a successful entrepreneur, you need to know how and what to ask, and in the book of Rob Fitzpatrick you will learn how to do it! The author will help you understand when the answer is given out of politeness and does not carry any value, tell you in which direction to develop the conversation, what clarifying questions to ask, how to avoid socially desirable answers, how to understand what is good or bad in the product, whether the market needs it , how to position it correctly - and all this with many real examples. Here is a short, helpful, and humorously written practical guide to communicating effectively as an entrepreneur with customers. It will help you save time, money and nerves.