Tom Elsworth is Senior Lecturer in Leadership, General Management and Strategic Management at Oxford Brookes University, UK. Previously, he has held posts as Finance Director of OMNI Communications Ltd, a private PR business operating across the EU (2000-2006); Head of PR at Joint European Torus, a Euratom-funded research project (mid-1995-2000); Director of Brussels Marketing Office at AEA Technology (1994-mid-1995); and Company Secretary at Fusion Business, UK Atomic Energy Authority, a UK government-funded research project (1992-1999). He has also held various posts with the UK Atomic Energy Authority both in the US and the UK.