This book on corporate finance systemically integrates firms' approach toward the market, the value fundamentals of investors, and the pricing dynamics of financial markets. The reader is first introduced to an illustration and analysis of some of the main models used in corporate finance and in asset pricing. The text moves to define the core analysis and valuation techniques to demonstrate how integrating the fields of corporate finance and asset pricing allows us to make comprehensive and precise valuations over time. The textbook combines rigorous quantitative analysis with effective use of graphics to aid intuitive understanding, as well as didactic elements to help grasp the theoretical framework. Suitable for advanced undergraduate and graduate students, as well as financial analysts and advisors, investors, and bankers, the book also provides an overview of Mergers and Acquisitions (M&A), IPO, and Private Equity to help illustrate the theoretical concepts in practice.