«Psihologiya narodov i mass» - bessmertnaya kniga, vpervye opublikovannaya eshche v 1895 godu i do sih por ostayushchayasya aktual'noy. Na ee osnove sozdavalis', sozdayutsya i budut sozdavat'sya vse novye i novye reklamnye, politicheskie i mediynye tekhnologii.
Eto izdanie, kotoroe dolzhen znat' naizust' lyuboy politik, zhurnalist, piarshchik ili prosto chelovek, ne zhelayushchiy stanovit'sya besslovesnoy zhertvoy propagandy.
Idei-dogmy i religiya kak sposob vliyaniya na narodnye massy, vliyanie propagandy na nastroeniya tolpy, sposoby vnusheniya massam lyubyh, dazhe samyh vrednyh i razrushitel'nyh, idey, vot lish' nemnogie iz genial'nyh i cinichnyh prozreniy Gyustava Lebona, cheloveka, kotoryy, sredi prochego, yavlyaetsya avtorom aforizmov «Massy uvazhayut tol'ko silu» i «Tolpa napravlyaetsya ne k tem, kto daet ey ochevidnost', a k tem, kto daet ey prel'shchayushchuyu ee illyuziyu».
Soderzhanie:
Psihologiya narodov
Psihologiya mass
