Storytelling is more than a business buzzword. You know a good story when you hear one, but how do you use them to grow your business and accomplish your mission? Good organizational stories connect your audience, build trust, and set you apart from the crowd. The Story Cycle introduces a revolutionary (pun intended) process for how to practically achieve that. Learn how to: ¿ Listen for the right stories to tell ¿ Edit narratives to be more effective ¿ Share stories using the right skills and platforms ¿ Invite your audience into an experience they'll remember ¿ Call the listener to action ¿ Demonstrate how this changes their life for the better Your audience needs what your business offers-they just don't realize it yet. Stop struggling with marketing and embrace the path to better storytelling.