“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … A fascinating—and surprisingly fun—wide-angle look at advertising.” — Kirkus Reviews (starred review)
Brands
can no longer force-feed us a plethora of products we don’t need. To succeed,
brands must transform us and the world we live in.
Assemblage
guides you through the art and science of creating transformative brands by
combining personal, social, and cultural components.
Assemblage will
show you
- Why
perception is the truth and how to shape people’s perceptions
- Why
we relate to antiheroes, villains, and saviors
- How
brands can reassure consumers about their past, present, and future
- How
to leverage data and insights to deliver a personalized, human-centric consumer experience
- How
brands can make a positive impact on people, society, and the economy
Assemblage is
supported by in-depth research in consumer psychology, extensive consumer
insights, interviews with industry-leading marketers, and case studies of
transformative brands, big and small.
“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … A fascinating—and surprisingly fun—wide-angle look at advertising.” —Kirkus Reviews (starred review)
Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.
Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.
Assemblage will show you:
- Why perception is the truth and how to shape people’s perceptions
- Why we relate to antiheroes, villains, and saviors
- How brands can reassure consumers about their past, present, and future
- How to leverage data and insights to deliver a personalized, human-centric consumer experience
- How brands can make a positive impact on people, society, and the economy
Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.
Winner of 10 Book Awards! 2024 LEONARD L. BERRY MARKETING BOOK AWARD SEMI-FINALIST
2023 AXIOM BUSINESS BOOK AWARDS BRONZE MEDAL WINNER
2023 ROYAL DRAGONFLY BOOK AWARD 2ND PLACE WINNER
