Deliver maximum value to customers and clients with this blueprint to customer success
In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.?
In this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You'll also:
- Learn why you should prioritize customer learning and invest in customer training and education
- Discover how to create a detailed customer success and retention plan that emphasizes delivered value
- Determine how to implement a learning strategy that maximizes and scales lifetime customer value
Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.
Praise for The Customer Education Playbook
"Customer learning is vital to any organization looking to educate their customers and/or grow their learning business. The Customer Education Playbook connects the dots to make sure your customer education is a success from pre-sale to renewal."
Mark Roberge, Senior Lecturer, Harvard Business School; Co-founder, Stage 2 Capital; Former CRO, HubSpot
"The Customer Education Playbook is the most comprehensive and useful explanation of goals, techniques and value of customer education I have read. This playbook is an essential guide for customer success teams, customer education teams, or anyone responsible for exceptional customer education experiences."
Cushing Anderson, Vice President, IT Education and Certification Research, IDC
"It's time for customer education to move into the spotlight. SaaS companies dramatically increase customer retention when customers know how to use their products. Customer education is the catalyst for business growth, and The Customer Education Playbook is the spark to drive that growth.
Donna Weber, Author of Onboarding Matters
