Microeconomics is not applied math - frameworks in this book are regularly in use in daily managerial practice and strategic decision-making. Numerous case studies cover price discrimination, economies of scale, digital business models, game theory, dealing with uncertainty, entry barriers or sunk costs - all of which are crucial for understanding market dynamics and competitive behaviour.
Microeconomics with case studies and applications for strategic management and consulting
Microeconomics is not applied math - this textbook explains microeconomic frameworks used by managers in strategic decision-making. Numerous case studies cover price discrimination, economies of scale, digital business models, game theory, dealing with uncertainty, entry barriers or sunk costs - all of which are crucial for understanding market dynamics and competitive behaviour. Frameworks and concepts are highlighted that have strong connections to strategic management.
Content:
1 Microeconomics, competition and strategic behaviour
2 Customer behaviour, products and network effects
3 Decisions under risk and behavioural economics
4 Firms, competition and innovation
5 Firm size, technology and decisions on production
6 Costs, restructuring and M& A
7 Perfect competition, monopoly and competition policy
8 Pricing strategies and price discrimination
9 Strategic decision-making and game theory
10 Strategic competition in oligopoly
