Fortysomething Sam Hughes is at a crossroads-disillusioned professionally, stretched financially, strained in family life. As he teeters toward midlife crisis, a return to his midwestern roots and fortunate mishap give his start-up career one more chance-but also force him to choose between massive entrepreneurial success and his morals, friends, and family. “As much a compelling narrative as it is a critical analysis of contemporary capitalism, this story worries over the coming future, in which technology could take over much of what people used to do. This helps to make Bit Flip an engrossing novel that satirizes the pretensions of tech bros and billionaires.”
—Foreword Clarion Reviews, 5 stars

“Mike Trigg turns Silicon Valley upside down in a bitingly funny, sharply observant tale of dark corporate intrigue lurking beneath dazzling California sunshine. With vivid storytelling and propulsive narrative, Bit Flip grabs you from the first page and keeps you hooked until its unforgettable end.”
—Margaret O'Mara, author of The Code: Silicon Valley and the Remaking of America

“Trigg has worked magic here, combining elements of Citizen Kane and Silicon Valley into a readable bullet of a book. This is a razor-sharp satire with a huge heart.”
—Joshua Mohr, author of All This Life and Damascus

“In Bit Flip, Trigg shines a light on the often-toxic tech community and walks a fascinating tightrope, deftly mixing insider knowledge with an outlier’s moral observations. Just as 1s switch to 0s and back again, Trigg’s characters challenge us to examine the complicated, false binary between right and wrong.”
—Adam Nemett, author of We Can Save Us All

“In Bit Flip, Trigg aims some wickedly smart satire at the dark beating heart of Silicon Valley, and exposes a lot of moral gray areas along the way. This is the kind of book that’ll make you very afraid—and very angry—about the win-at-all-costs ethos at the core of our self-righteous tech culture.”
—Rob Hart, author of The Warehouse and The Paradox Hotel