The actions that we take, in our current profession or in the one we aspire to exercise, the answers we bring, the choices we make are sometimes based on rules, sometimes on references to values .Awareness of ethical and deontological problems, the general purpose of which is to provide the means to think, to have tools, a language, concepts. Even if ethics is essentially self-disciplined and presupposes the existence of a motivation which encourages free, autonomous and internal control of one's behavior and actions, daily experience leads us to observe certain exceptions to the rules. ethical behavior.Finally, ethics and deontology are both at the service of a better understanding and management of the complexity of situations specific to the context of innovation, and are part of a perspective of global reflection to participate in the development of policies, processes and structures while creating a more ethical space (transparent, fair, democratic and secure) in different professional sectors. This book is aimed at the various players in the professional world.