In life and business, change is the only constant. Read Dragon Tactics and learn how to thrive in uncertainty!
In business, change is the only constant. Dragon Tactics demonstrates that Chinese entrepreneurs know how to thrive in uncertainty. The book contains many lessons for Western leaders to learn how to ride the wave of change.
Global conflicts, environmental challenges and rapid digitization are just some of the unpredictable factors that are putting increasing strain on traditional business models. Chinese entrepreneurs know how to thrive in uncertainty: they have grown their business in an environment that has taught them to adapt often, thrive in chaos and overcome constant challenges of uncertainty.
* Learn how to better navigate an increasingly uncertain and volatile world far beyond China's
borders.
* Masters skills that are rooted in China's four-thousand-year-old history and culture.
* Read about management methods that borrow as much from Confucianism as from new
technologies.
* Written by business experts and China veterans Aldo Spaanjaars and Sandrine Zerbib.
With constantly changing economic contexts, hyper-competition in every industry, rapid digitization, and political uncertainty, China has established itself as one of the world's most unpredictable markets. Yet, large-scale corporations like Huawei, Alibaba, and Tencent have conquered a portion of the world market, blowing past their Western competition while doing so. This is even seen on a smaller scale, with thousands of nameless Chinese companies distributing products and services on an international scale.
But how did these corporations fight for their success and then sustain it in such an impossible market? How did companies create a market that overcame Western dominance, establish future visions that have carried their organizations to success, and operate on an international scale with never before seen speed? The answers to these questions are some of China's best-kept industry secrets.
With over 30 years of experience in CEO and COO positions at some of China's largest companies, Aldo Spaanjaars and Sandrine Zerbib use Dragon Tactics to unpack these secrets, demonstrating the central ideas, customs, practices, and theories that sets China above its international competitors.
By incorporating concrete industry examples, direct insight from Chinese corporate leaders and culture, as well as strategy and management practises used across China, the authors challenge Western expectations and unravel the complex Chinese entrepreneurial market.
With a potent description of China's four millennial old history, spanning over proven industry processes and leading market theory, Dragon Tactics provides a lesson for leaders around the globe about how businesses survive in an increasingly volatile world.
