In a highly globalised trade and investment environment, businesses in regional areas must learn to take advantage of the benefits that stem from their geographical location. This book explains the immense value regional businesses bring to local communities and to Australia as a whole through case studies.
The case studies are diverse in nature and highlight how regional businesses utilise their competitive advantage to introduce innovative practices and use local expertise, knowledge, skills, and networks to benefit from local social capital in a synergetic manner.
The case studies in the book will help readers better understand the processes of industrial localisation. The examples of how innovative regional businesses have used innovative practices, local resource leverage, social and entrepreneurial skills and knowledge of international markets to develop and expand their businesses will provide insights into how regional businesses can achieve growth and secure jobs in an innovative and sustained manner.
'The editors have endeavoured to integrate incredibly interesting interdisciplinary novel concepts and ideas in this book? the book chapters delved into the complex theoretical concepts related to the contemporary business challenges. The cases from different industry sectors are analysed in a reflective manner. These exemplary works are certainly contributory not only to the business students but also to the business academics.'?
M Abu Saleh, Associate Professor of Marketing, Canberra Business School
'This collection of assorted cases in regional businesses is intended to provide innovative material for the exploration of current business management challenges and trends. This case book will resonate and provides an excellent opportunity for students of business management to understand the complexity of international business on a truly global landscape.'
Professor Prem Yapa, PhD Coordinator, RMIT University, Melbourne, Australia - Ernst & Young Endowed Professor in Accounting (USJP)
'In this book, the authors have collected 12 case studies that analyse businesses from diverse sectors to shed light on how innovative strategies and practices have been effectively adopted by managers? I believe that this book provides considerable value for both undergraduate and postgraduate/research students in developing their strategic thinking relating to many of the emerging topics in the business management discipline.
Professor Amrik Sohal, Department of Management, Monash Business School, Monash University, Australia
