Helena is a legend: her generation built the great fashion magazines, and they did it with talent, intelligence, and style. But now she, like anyone over thirty, is considered old: a relic with nothing to do in a world of digital publications, blogs, influencers, hashtags and likes. Her untimely departure from Mexico's main magazine publisher forces Helena to reinvent herself and produce âEtui, an original and revolutionary proposal that makes the world of fashion journalism rock. In the new magazine appears the devastating column "Bloggerfucker", which unmasks the charlatans of the world of social networks and blogs. Then the idyll ends: the characters portrayed begin to suffer violent accidents. And the frivolous world of fashion journalism faces a capital mystery: is it a strange coincidence? Or is one of the various suspects attacking the influencers of the moment?
