Essay from the year 2021 in the subject Sociology - Work, Education, Organisation, grade: A2, Obafemi Awolowo University, language: English, abstract: In essence, this essay explored the subject of international students' mobility with focus on how students' recruitment can be effectively managed. Studying abroad is an important life's decision that involves moving from one's home country to a foreign community for educational purposes. However, when associated with classic theories of international migrations, there appear to be a myriad of factors that could pre-dispose or influence a potential migrant - in the context of this essay - an international student from West Africa. Such factors have now been widely aligned with the decision to study abroad; the question of what country to select? which higher education institution to apply for? It has become highly necessary for governments and stakeholders in the education sector to consider more research into identifying various students' choices in relation to diverse nuances (such as political, economic, socio-cultural factors) within their home countries. This will in turn aid in market segmentation amongst various other international strategic marketing tools employed by higher education institutions in the top study destinations.