Adeem built his fortune off the creation of the UK's most successful Muslim marriage App, SingleMuslim.com. From his success as a self-starter entrepreneur, he went on to found the charity, Penny Appeal, in his home city of Wakefield and in the memory of his late father. Penny Appeal provides poverty relief across the globe by offering water solutions, tackling food insecurity, supporting orphan care and providing emergency food and medical aid. With the support of the generous public and a dedicated team of employees and volunteers, the charity has improved the lives of millions around the world. Since its inception in 2009, the charity has raised over £100 million for good causes at home and abroad. Penny Appeal has become one of the UK's leading global charities helping communities and individuals overcome their barriers to a better life. Small change, BIG DIFFERENCE.