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Lida Citroën specializes in personal branding and reputation management online and in-person for a target audience, and is based in Englewood, CO. She volunteers to help transitioning military service members build their civilian careers by teaching personal branding and online reputation management in the TAP program at the United States Air Force Academy. She also consults with private Fortune 100 companies who are looking to hire and increase the number of veteran employees. She is the author of two veteran-focused books: Your Next Mission (2014) and Engaging with Veteran Talent (2017).
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