Cecilia Isabel Calderón-Valencia is a Research Professor at UPAEP University, Mexico. She teaches Marketing Management, Marketing Metrics and Research Methodology. She is a leading consultant in Marketing Management.
Judith Cavazos-Arroyo is Professor at the Interdisciplinary Postgraduate Centre at UPAEP University, Mexico. Her research focuses mainly on issues of social marketing and social innovation.
Alfonso López-Lira Arjona is a leading consultant and Research Professor in management, innovation, and entrepreneurship at Universidad Autónoma de Nuevo León. As a national accredited researcher, he is interested in business growth and organizational innovation.