A practical field guide for creative people with great ideas for independent projects who want to achieve success and sustainability. Drawing on her years of experience helping people succeed with do-it-yourself projects based in independent publishing, music, food, art, craft, activism, and community work, Eleanor Whitney empowers you to clarify your vision, get organized, set goals, create a plan, raise funds, market, and manage your do-it-yourself project. The book is full of real-life inspiration and creative business advice from successful, independent businesses owners and creative people with projects that began in the do-it-yourself spirit.