SIMCHA WHITEHILL lives in New York City, but has spent much of her career in the world of Pokemon. A graduate of New York University, she began working on the American show production team, has had a hand in developing games for the brand, and authored over two dozen tomes about Ash, Pikachu, and their crew. Like most fans, Simcha shares the mantra, "Gotta catch 'em all." In addition to Pokemon, Simcha has also written for Disney and Nickelodeon.