The current state of the processes of social structuration at the planetary level show tremendous and renewed efforts to market the design, production, reproduction, and management of bodies and emotions. Bodies have not only turned into ""objects"" to be advertised, sold, and bought in multiple markets, but they have also become the cornerstone for the entire edifice of market transactions and profits. The most vivid expression of these global policies of bodies and emotions strike us in other, more dramatic phenomena. We see them in the hundreds of millions of human beings living on state subsidies and conditioned income transfers, the tens of millions of children and pregnant women suffering from malnutrition or under-nutrition; the masses throughout the planet forced to migrate every day; and the thousands who die each day from preventable causes, mostly associated with poverty. Within this frame, it is necessary to observe that connections and relations between the management of bodies and the marketization of emotions have turned into a central axis of the current social structuration, and thus constitute one of the basic challenges for social sciences in our century. In the context of the overall process described, this book aims to analyse the relationship between social conflict, collective actions and social policies in the global South, taking Latin America as the focus of inquiry. In this book, it is possible to see how "the political" is intertwined with "the emotional". The globalization of emotionalization serves as the central axis of the current metamorphosis of relations between state and capitalism, between politics and market, and between ""ideology"" and marketing. "
