Adel Williams is a Canadian Author, he is the CEO and founder of Start Professional Selling and Publishing Academy Inc. He worked, built and managed effective sales teams around the world for over 25 years for multinational companies, including Edwards Lifesciences, Siemens Diagnostics, Covidien, Intersurgical, Ipsen Pharmaceuticals, Shoppers Drug Mart Specialty Health Network along with Pfizer, Ecolab and Bard. He developed and refined APWS in the course of over twenty-five years' experience as a sales professional and sales leader, his method used for over 57,000 sales calls across 4 years, he possesses two graduate degrees, his book picks up where other sales books left off. His insights will help sales professionals around the world attain greater sales success while giving them a proven, refined system to follow when approaching each of their customers. Motivated sales professionals now have a guide that will deliver the info that they've been seeking, all in a succinct package so that they can get on with what they love - pitching and closing a sale.