This book explores different ways that the male body has been represented by, constructed in, and experienced through digital media during the age of austerity. It uses three case studies to do this: the celebrity male nude leak; the rise of young men sharing images of their muscular bodies on social networking sites; and the rise of chemsex.

This book explores the recent rise in different types of men using digital media to sexualise their bodies. Using four different case studies - the celebrity male nude leak, the 'spornosexual', RuPaul's Drag Race and chemsex - it argues that they do this to live out, negotiate or resist neoliberalism during the post-2008 conjuncture.