Master the details of creating, contracting, and overseeing print materials, and make your communication projects—annual reports, brochures, newsletters, and other publications—run smoothly.
Each chapter is dedicated to a different phase of the process. Topics include determining your communication needs, educating clients, creating proposals, planning schedules and budgets, hiring a creative team, selecting printers, and much more. Award-winning creative directors, art directors, designers, editors, and consultants share their publications-management strategies and exemplary work. Sample project schedules, budgets, and vendor contracts are provided.
- One phase of the publication process per chapter
- Ideal for professionals in corporate and nonprofit communications and marketing, for graphic designers, and for design and business students
- Great reference for anyone creating or overseeing any type of print publication, novices as well as seasoned professionals who can benefit from industry experts knowledge
- 58 color images plus 18 sample schedules, budgets, contracts, and more!
"Effective Publications Management" is the definitive guide to every phase of the print publication business, from concept to delivery. Readers will find all they need to oversee every detail of creating annual reports, brochures, catalogs, ads, product packaging, newsletters, posters--every type of printed material. Each chapter is dedicated to a different stage of the process. Topics include determining needs, creating proposals, managing research, resources, schedules, and budgets, hiring a team, selecting printers, negotiating with shipping companies, and much more. Sample project schedule, budgets, and vendor contracts are provided, along with expert tips from the pros. Get this book, and never sacrifice time, money, or quality again.
