For more than a decade, Bryan Elliot has interviewed some of the most successful people in the world—Seth Godin, Simon Sinek, Marie Kondo, Kevin O’Leary, Russel Wilson, Danica Patrick, Sir Ken Robinson, Ann Wojiski, Malcolm Gladwell, Kendra Scott—uncovering key insights into their personal journeys.

In early 2008, Bryan Elliott began reaching out to people he admired to create a show that literally took him (and his audience) behind their brand to learn the secrets of their success.

The secret formula for the show is that Elliott goes in the trenches with his audience. Journalists from NPR often try and document similar case studies but lack actual business experience and context. Mega successful entrepreneurs-turned-show “hosts” are mainly in the game to promote themselves. Elliott’s approach is about shining the spotlight on his guests and asking the kinds of questions that reveal practical answers to help others improve their life and business.

This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.